Development and implementation of campaign data selection and analytical generation of customer insights for planning, preparation, control and reports of CVM measures on the Enterprise portfolio in enterprise customer base across all channels and functions.
Main tasks:
· Development and adherence to quality standards in the
Data selection, in the implementation of customer contact rules and ad hoc analysis
· Ensuring campaigns data quality in compliance with
Privacy Policy
· Review of the campaign and selection briefings and Their
technical translation
· Selection of customer data from the DWH (Teradata and Oracle) to
specific audience requirements
· Establishment and development of campaigns and campaign-related
Analyzes in close cooperation with the churn Manager, the Base Lift Manager and / or Channel Manager
· Evaluation of campaign success based on economic criteria
and generate analytical insights for success Increasing measures
· Advising Churn Manager / Base of Lift Manager / Channel Manager
Regarding campaign optimization to commercial KPI¹s as sales, margin, customer loyalty and customer satisfaction
· (Further) development of the campaign management system and DWH
in collaboration with engineering and operational teams of the relevant systems
requirements:
· Designated knowledge in various. Models (Propensity,
Collective migrations, NBA) and analysis
· Experience in commercial ROI and CVM Value considerations of
CVM measures on the basis of models and Analyzes, NBA
· Delivery, good assessment assets at cost and impact
the analysis to work on the commercialization, quality of the models, Analyzes and insights, availability of analytical system resources, capability on time, accurately set and in accor dance with the briefing
· Tools: Churn Manager, Base Lift Manager, Marketing CVM team,
Disitribution Management Team, CRM Team, Finance Enterprise, Capability Management (DE Consumer)
· DWH process knowledge
· Datenselektions-, data quality assurance experience in Teradata
and Oracle
· Safe handling of campaign management system (SQL on
Teradata and Oracle)
· Interpretation of campaign data (Marketing /
Business understanding)
· University degree in computer science, business or
similar workout with analytical focus plus.
work experience
· 3 years experience in IT, controlling or reporting -
ideally in CVM environment
· Good understanding of technical processes and troubleshooting
and an analytical and structured thinking undVorgehensweise
· In-depth methodological knowledge of the data collection and
data analysis
· In-depth experience with SQL and Oracle Teradata
· Experience with campaign management system (Unica), technology
and process optimization and or programming in SAS
· Very deep database expertise and customer data management
knowledge
· Business understanding of marketing specific issues
· Good German and English skills
· Compelling and Successful in communication with other areas in the relevant interfaces